In today’s post, I will walk you through the details of an important SEO concept aka latent semantic indexing keywords (LSI Keywords).
You’ll also learn how to use LSI keywords in your content strategy to rise high in the SERPs.
Search engines like Google are giving more priority to understand what a user needs when searching for a keyword phrase.
Google now prefers pages that have well-informed content on a topic rather than pages with thin content that is optimized for a single keyword.
What Are LSI Keywords?
LSI keywords or latent semantic index based keywords are the word phrases that are related to your primary keyword.
These can sometimes be synonyms, substitutions and related words.
But a major of the time you have to take care to include words in your content that are sentimentally and logically related to your keyword.
For example, if you have a post on "Windows", your post should logically have "Bill Gates", "Microsoft", "Windows 7" and so on as mentions.
These words or LSI keywords are what will help Google differentiate your post from the searches related to “luxury windows locks” or “Wooden windows grills”.
In the above image, you can clearly see what could be the potential LSI keywords when you are writing a post on “windows”.
You can also get a couple of LSI keywords from the footer of Google search results that is called "Searches related to..."
LSI Keywords Vs. Long-Tail Keywords
Is there any difference between LSI Keywords and Long-Tail Keywords?
YES!
LSI keywords do not exactly mean long tail keywords but are somewhat similar to them.
The key difference between LSI keywords and long tail keywords is, long tail keywords narrow down the scope of a search whereas LSI keywords broaden the scope with related keywords.
You can read my article on long tail keywords to further broaden your views.
Search engines use LSI keywords to check how deeply you have knowledge on the written topic and also rank your page for related terms.
That is why you have organic traffic to your blog posts from keyword phrases that you haven’t ever targeted or even heard before.
Benefits of Using LSI Keywords:
LSI keywords have so many advantages as far as SEO and user experience is concerned.
Here are the perks of having LSI keywords in your content:
1. Prevents Your Content From Being Labelled as Spam:
LSI keywords prevent your content from being marked spam in the eyes of search engines.
Having a varied mention of keyword phrases that are semantically related to your primary keywords increases your content’s credibility.
This also differentiates your content from spun content.
2. Decrease in Bounce Rates:
LSI keywords help you in reducing bounce rates by preventing your site from ranking for the wrong terms.
Take a look at this example:
There are 2 articles targeted for nearly same term “Notebook”.
This way a movie buff doesn’t land on Lenovo site and thus no bounce rates.
See how LSI keywords change when you change topics!
3. Increase On-Page Time Spent By Visitors:
It helps to retain visitors on your site.
LSI keywords make the flow of content natural and meaningful.
This gives your readers a peaceful environment without making it feel keyword stuffed.
4. Improve Search Engine Rankings:
It helps you to rank better and for related searches.
Google bots automatically crawl your site and make a perception about what your article is.
Now they use LSI criteria to rank your site for semantically related searches no matter what your target keyword is.
5. Improve Blog Authority:
More rankings = more click through rates = more authority of your blog.
6. Increase Sales:
LSI keywords are also like long tail keywords and hence you can rank higher without less competition.
For example, Amazon records a hefty 57% of all sales through keywords that are long tail and LSI versions of the primary keyword.
This is only because there is less competition and exact buyer intent down there in the LSI zone.
How To Find LSI Keywords?
Now that you know how LSI keywords can bring you better ranking and traffic, you might be wondering how can you find LSI keywords, right?
Well...
You can use following tools to find LSI keywords:
- Google Keyword Planner
- LSI Graph
- Keyword Shitter
- Soovle
- SEMrush
- Mondovo
- KeywordTool.io
Now, let see how to use these LSI keyword generator tools in detail:
1. Google Keyword Planner - For Initial LSI Keyword Research
When you need something, Google is always there.
It can help you with LSI keywords as well.
However this method is a bit basic, and you should only use it in combination with other tools to get the best results.
Like I told you, you can get the initial LSI keywords from Google autosuggest and related searches below the search page of your query. The second method would be to get some useful LSI keywords from the Google Keyword Planner or GKP.
See how I got a good number of related keywords for my project on backpacks.
2. LSIGraph - Generate Perfect LSI Keywords
This tool has been handy for getting some good latent semantic keywords.
All you have to do is go here. Enter your keyword, clear the captcha and hit “generate”.
Get the results which are some gems of LSI keywords.
3. Keyword Shitter - Generate LSI Keywords in Bulk
It shits some of the best and most relevant LSI keywords based on your query.
It also gives you the option to filter the results based on your negative words and positive words.
This way you can choose how your LSI keywords are displayed and refrain from getting keywords that you don’t want.
You can also download the bulk LSI keywords that Keyword Shitter generated for you.
If used wisely, you can use these awesome LSI keywords as long tail keywords to write blog posts on.
If you use long tail platinum like me, you can enter all these keywords into the new project section, and thus find the competition of them individually.
Now this is a good idea to filter out the ones with less competition score and target new blog posts with them.
4. Soovle
Soovle is one of the best tools for online marketers.
You enter a query, and it tells you the top 10 searches in some of the popular search engines.
Soovle supports results from Google, Wikipedia, Amazon, Bing, Yahoo, YouTube and Answers.com.
Soovle is so spontaneous that it starts displaying results as you start typing letters of your search queries.
You also get the keywords that people are using as search queries.
Clicking on any search string displayed takes you to the respective search engine for the subsequent searches or research.
5. SEMrush - Find Competitors' Keywords
SEMrush is an ultimate suite that helps you churn out keywords that actually benefit you.
You can use SEMrush to reap out keywords that your competitor actually uses and then use it for LSI keywords or completely new projects of your own.
Go to SEMRush and type in your competitor’s website URL in the search box and hit enter.
Next, select Organic Research > Positions from the left-side menu to go to the ranking keywords page. It will look something like this:
Now simply pick up the profitable keywords, find LSI keywords in combination with other tools and use them into your blog posts.
That's it!
With SEMrush free account, you can see 10 keywords of any website. To see more keywords, you need to upgrade your account.
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